Smartphones have become an integral part of everyone’s daily lives. Consumers use smartphones as an extension of their desktop computers and use it as they multi-task and read, watch and listen to other media.
81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
72% use their smartphones while doing other things, with 33% while watching TV
93% of smartphone owners use their smartphones while at home
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